I started my Intentions line several years ago. Developing my jewelry over the years I have always been fascinated with the different means of stones. I started doing some research and found since the beginning of time others have felt this power from the stone they wore. Tiger’s Eye was used by warriors into battle to protect them from the enemy. Rose Quartz is the unconditional love stone. Those are just a few of the intents. The necklace pictured to the left is rose quartz.
My brand positioning is “Jewelry with Intent” because I select a stone, design a piece or create an enamel with intent. Custom pieces are easy to find the intent but I wanted to create a top quality, inexpensive jewelry line that each person could select their intent. Some are drawn to a stone because of how it looks, others will select the stone based on the description. Whatever the reason, an individual selects a piece of jewelry with intent.
Recently I expanded the line from post and hanging earrings to necklaces too. All the pieces are solid sterling silver. There are 15 different intentions at the moment. The items are smaller and just the perfect holiday gift for a special someone. Here is a link to my Intentions, each comes on a card with the intent and in a gift box.
